In today’s fast-paced world, running an effective internal communications program is no easy task. However, with a good digital signage system in place, you can easily keep your employees informed.
Whether it’s to let employees know about company events, training videos or safety reminders, digital signage can help you communicate important messages. Here are 10 reasons why your business needs it!
1. It’s more cost-effective
Digital signage is a more cost-effective alternative to other forms of internal communications, such as paper business memos. It can be updated and broadcast to many employees without the need for additional resources.
It can also help you reduce your energy footprint. Screens turn off when they’re not in use, which means less energy used to power them.
You can customize digital signage internal communications to reach specific groups or departments within your organization. For example, human resources can send job postings or employee benefit information to employees in particular areas of the company.
You can also incorporate fun content into your digital signage to boost workplace morale and encourage your employees to communicate with one another. For example, mix up your content with riddles, seasonal recipes, topical puns or pictures of recent company events. Having fun and engaging content will make your digital signage more appealing and memorable, which in turn, can increase engagement and retention.
2. It’s easier to manage
With digital signage, content can be updated remotely and easily. This is an invaluable feature for internal communications, especially in a busy corporate office environment.
For example, if you want to display your office’s lunch menu or agenda, it’s easy to do with a simple click of a button.
Additionally, it’s very convenient to display company news and events so that your employees always know what’s going on in the office.
You can also display inspirational quotes to boost morale and help them stay focused throughout their day. This content is great for businesses that are looking to encourage employees and improve their productivity and performance.
3. It’s more engaging
When you use digital signage as an internal communication tool, you can reach more people in one go. This is especially beneficial for large organizations, where it can be difficult to relay information to every employee.
With digital signage, you can share a variety of content with your employees, from company policies to training opportunities. Your employees can also see messages about your organization’s performance metrics, which helps them stay engaged and informed at work.
In addition, you can use digital signage to display employee recognition and awards. These can motivate your team members to achieve their goals and boost morale.
4. It’s easier to share
With digital signage, it’s easier to share content across the organization than with traditional signage. This means more people can see important information on a regular basis and it’s less likely to be overlooked.
Besides sharing info, digital signage also gives employees a chance to share their own messages and ideas. This can be a great way to keep employees engaged and help them build positive relationships with one another.
In addition, digital signage can help your employees manage their time better. Having official calendars and target calendars displayed on digital display screens can make it easy for everyone to stay on top of their work schedule.
Using digital signage for internal communications can also allow you to share business intelligence data with remote teams. This is a safe and secure way to share BI dashboards and reports with your team without sharing the original dataset.
5. It’s more interactive
When it comes to communicating important information to employees, digital signage is a more interactive and effective way to get your message across. Unlike other forms of internal communications like emails and face-to-face meetings, digital signage can reach hundreds or thousands of people simultaneously.
This makes it more likely for employees to read and respond to your message quickly. It also eliminates the hassle of relying on email, Slack or intranet communications to communicate with your team.
Moreover, digital signage can help you communicate your company’s message in a fun, engaging way. This can boost morale and engagement among your staff. For instance, you could mix up your content with riddles, seasonal recipes, topical puns or photographs of recent company events to engage your employees and support a happier, more vibrant workplace culture.
6. It’s more attractive
As digital signage hardware becomes more affordable and scalable, it’s becoming more attractive to corporate IT managers and other decision-makers. It can be used for a wide range of applications, including staff engagement and internal communications.
For example, a company can use digital signage to share upcoming events, company updates, success stories, and more. This helps to increase employee engagement and foster a positive workplace culture.
It can also be used to communicate important messages that must reach employees quickly, such as a health and safety alert or an emergency notification.
It’s also a great way to keep employees up-to-date on training requirements, upcoming job postings, and more. By displaying these messages on large screens, they’re easier to see and can help train workers more effectively during or after work hours.
7. It’s more efficient
Whether it’s sharing company news, breaking news, company success stories, or even employee birthdays, digital signage is a great way to keep your employees informed and motivated.
A company with an engaged workforce has higher productivity, lower absenteeism, and better quality of work. These are all benefits that have a positive impact on the company’s bottom line.
When using digital signage for internal communication, it’s important to keep your messages short and to the point. This will ensure that employees remember the information and act accordingly.
Digital signage is also more flexible and customizable, allowing you to tailor your messaging to suit your audience. This is especially useful when launching new content quickly and easily.
8. It’s more flexible
Unlike other forms of internal communications, digital signage content is always ready to go. It can be updated instantly and without any special IT skills, meaning you can share important messages quickly and efficiently.
Using digital signage to showcase company news, social media posts, weather reports, motivational quotes, customer testimonials, team leaderboards, and future events can keep staff informed and engaged.
It’s also a great way to celebrate top performers, boosting morale and keeping employees motivated. Even the most mundane office jobs, like unloading the dishwasher or watering plants, can be gamified by assigning points and making friendly competition fun.
In addition, digital info screens in offices can amplify your message by notifying workers of meeting times and displaying key data and KPIs. Whether you’re sharing information on company best practices or updates to staff rooms around the world, digital signage tools from Valotalive are easy to use and deliver targeted automated content that’s sure to be viewed by office workers wherever they are.
9. It’s more customizable
Unlike traditional internal communications, digital signage content is more customizable. This makes it possible to cater content to a specific audience depending on their location and age group.
Whether you are a retail chain with stores in different cities or a hotel, personalizing your digital signage content can be an effective way to connect with your customers and make them feel appreciated.
For example, you can use localized photos for Miami locations and news feeds for New York stores.
Data dashboards can also be a great way to show statistics and improve team productivity. These graphics can help your employees visualize their goals and hold them accountable.
10. It’s more secure
If you’re planning to use digital signage for internal communications, it’s important to remember that security is essential. You need to ensure that only authorized staff can access the CMS platform and the content on the screens.
The software should also offer multiple levels of security for the different locations and departments within your organisation. This way, you can create region-specific messages and display them accordingly.
For example, HR might need to showcase employee milestones or achievements, while sales may want to share motivational messaging. With the right internal communication software, you can display these items on your screens in a way that makes them memorable.
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